easy2™ - simple, functional, direct.
For those already accustomed to the Internet, the notion of being able to access suitable services via the television is a logical evolution - an evolution that easy2T IITV (Interactive Internet TV) can deliver.
the convenience of easy2™ IITV:
For those already accustomed to the Internet, the notion of being able to access suitable services via the television is a logical evolution - an evolution that easy2T IITV (Interactive Internet TV) can deliver.
Possibly one of the most striking illustrations of
easy2™ IITV is the notion of being able to order a product or service, directly through the television, at the point
it is advertised.
Currently the TV advertising model is incomplete. Any call to action in a TV advert takes the audience member away from the TV - to the phone, the PC or to the shop.
With easy2™ IITV, the call to action can be as simple as pressing the blue button during the advert. The programme remains on screen but contained within a window that enables an audience member to seek further information or to place an order.
Interested to learn more? Please get in touch.
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